If you are a small to midsize company, you probably already know that your website is an essential tool for connecting to customers as it can generate leads, drive traffic to your business, and help to sell products directly to your customers. You can quickly improve your website’s performance by making sure that it is mobile-friendly. There are several different factors that you will want to make sure that your customers have a great experience when they go to your website on their smartphones.
Importance of Early Adoption
The iPhone was released in 2007 and companies began utilizing it immediately, many of which are still around today. The most successful of these companies concentrate on the relevancy of their website's data to their target audience. If you are creating a website for your company, then you are in a great position because it is easier to make your website mobile-friendly from the beginning. Never fear, however, if you missed this opportunity, older sites can be made more mobile-friendly. Your website must be mobile-friendly because not only are your customers using their mobile devices to reach your site, but Google is also crawling your mobile site first when it is available, and in most cases, they rank these websites higher.
Regardless if you sell to other businesses or directly to customers, your target audience is using their mobile devices to find out information throughout their buying journey. Therefore, you must be found during each step of their journey. Make sure that your site offers basic information about what your company does and why customers should trust you. You should also be sure that customers can easily reach their objectives on your website. It should be effortless to find the products that they want with just a few clicks, and customers should be able to find your company’s policies. You will also want content showing how to use your products. Finally, offer content that shows what real people think about the products that you sell.
One of the most significant factors in getting customers to use their mobile devices to reach your company’s website is the responsiveness of your website. Choose a reliable host so that the first byte of data loads quickly. Let as many elements of your page load as possible after the main content is loaded. Minimize image file sizes so that they load faster. You should have at least one call-to-action that is visible without the user having to scroll. Make it easy for customers to contact you from their mobile devices.
If you are going to be successful in business, then you need a mobile-friendly website. The future of shopping is online, and if you don’t adapt, your business may have difficulty. Start employing these key ideas today to drive your company’s return on investment higher.
If you’re looking to revamp your website, we can help! Contact us today to start a project.