The redesigned website needed to put the customer in control, allowing "My Vehicle" as a profile setting to customize product searches that are compatible with the customer's vehicle. Product sections needed to provide contextual functionality or filtering appropriate for a wide range of product types.
Creative Arc designed and developed a responsive website with nearly all content areas easily managed by QA1's staff. Product detail pages, resources, vehicle make/model are managed by a custom interface within the content management system (CMS). Product specification details are synchronized regularly using a series of schedule tasks configured by Creative Arc.