The redesigned website needed to portray the vast product catalog, which extends far beyond their namesake category of fine billard tables. Product sections needed to provide contextual functionality or filtering appropriate for a wide range of product types.
Creative Arc developed a responsive website with nearly all content areas easily managed by the Peters staff. Product detail pages, resources, store hours and promotions are all configurable with start and end dates to prep and automate content as much as possible. Product specification details are synchronized regularly using a series of schedule tasks configured by Creative Arc.