The redesigned website aimed to improve product browsing by separating items into Health Interests, while integrating a "Where to Buy" map for finding a local retailer. Product sections needed to provide contextual functionality or filtering appropriate for a wide range of product types.
Creative Arc developed a responsive website with nearly all content areas easily managed by the client's staff. Product detail pages, resources, categories, and nutritional data are managed by a custom interface within the content management system (CMS). Product specification details are synchronized regularly using a series of schedule tasks configured by Creative Arc. A backend intranet was developed to provide Salesforce integration.