Case Study

Microtrace Solutions

Microtaggant® Identification Particles are the original taggant technology and are exclusive to Microtrace. Since their founding in 1985, Microtrace has evolved the taggant category and continue to manufacture and synthesize all taggants in-house.

Creating highly customized, fully optimized security solutions is at the heart of Microtrace. No other company has the range of offerings—from high to low-end options. This variety of solutions allows Microtrace to provide the right recommendation, without a bias toward a single solution, customized to your needs. This project included a full re-branding and website to position Microtrace as the leader in security solutions. Design and branding provided by SHARP CREATIVE.

Tasks

Web Development • Content Management

Tools

PHP, ExpressionEngine, JQuery

Discovery

The redesigned website needed to quickly and intuitively provide filtering of security solutions by security level, cost, vendor involvement, licensing, and delivery format.  Of equal importance was to create a visual compelling overview of a technology that is unique and abstract.

Solution

Creative Arc recommended a custom responsive website design, including information architecture and user experience planning to satisfy the needs of multiple targets for the website.  We upgraded the site to the latest version of the  ExpressionEngine platform, improving Microtrace's ability to manage and update their content and messaging quickly and easily in-house. 

Results

AWARD
BEST CLIENT WEBSITE
EXPRESSIONENGINE CONFERENCE
2018, NASHVILLE

"I know that whatever I bring them will be done well, and that's why I keep coming back. This is the team you want on your side."

BEN HARRIS, SHARP CREATIVE