Case Study

Gillette Children's Hospital

Gillette specializes in treating children who have complex conditions, rare disorders and traumatic injuries. In 1897, Gillette became the nation’s first hospital for children who have disabilities. They are proud of their history and remain committed to helping kids realize what they can achieve. Creative Arc partnered with Taylor Design Works to design and build a site that better reflected Gillette's brand while improving access to a large volume of information.

Tasks

Web design. Web development. Content Management. Server Monitoring. Accessibility.

Tools

ExpressionEngine. PHP. MySQL.

Discovery

The redesigned website needed to refocus content to their primary audience. Conditions and care resources, scheduling, and physician info needed to be filterable by patient need.

Solution

Partnering with a design studio, photographers, a copywriter and the Gillette team, weekly project meetings were held to manage the flow of information and content deliverables. Content from the prior website was migrated to the updated CMS. Custom content creation methods were created for content sections with specific display parameters. Post launch, the site was deployed and is continuously monitored and maintained.

Results

2000+

CONTENT PAGES MIGRATED, MANAGED AND MAINTAINED

"I've worked with Creative Arc for over 5 years and couldn't recommend better partners in terms of web support and development.”

MELANIE B., MARKETING

Next Project

McGough