The redesigned website needed to refocus content to their primary audience. Conditions and care resources, scheduling, and physician info needed to be filterable by patient need.
Partnering with a design studio, photographers, a copywriter and the Gillette team, weekly project meetings were held to manage the flow of information and content deliverables. Content from the prior website was migrated to the updated CMS. Custom content creation methods were created for content sections with specific display parameters. Post launch, the site was deployed and is continuously monitored and maintained.
CONTENT PAGES MIGRATED, MANAGED AND MAINTAINED
"I've worked with Creative Arc for over 5 years and couldn't recommend better partners in terms of web support and development.”
MELANIE B., MARKETING