Case Study

Bryant Park

Bryant Park is one of the world’s busiest public spaces.

More than 12 million people per year visit the park to enjoy over 1,000 free events including winter activities, cultural programming, daily amenities, and the park’s lush gardens featuring seasonal displays.

Visit the Bryant Park website.

Tasks

Web Development • Content Management • Project Management • Design/UX

Tools

PHP, ExpressionEngine, JQuery, JSON, custom add-ons, LAMP stack server management, LeafletJS custom map

New York City's Town Square

Bryant Park has a multitude of free year-round activities, a well-loved lawn, ice skating in a winter wonderland, and striking seasonal gardens.

Discovery

The redesign project sought to improve awareness of ongoing events, introduce a cleaner design, and improve the ease of site administration for the client. Improvements in speed while maintaining an image-focused design was key to the projects success

Solution

As the only large-scale public park in Midtown Manhattan, Bryant Park is a much sought-after location for concerts, product launches, and commercial activations. With so much activity, the website design and development needed to focus on ease-of-use and efficiency. Events, activites and announcements needed to be filtered by date range, category and type. Mobile usability was a main priority, with thousands of visitors each day.