We've all clicked "Continue anyway" when seeing this warning, but what does it mean?
SSL certificates protect your website by encrypting information, making it readable only for the intended recipient. By investing in SSL, you are building trust with your customers, which is especially important when customers are providing personal information, such as credit card numbers, addresses, etc.
In addition to helping establish trust with customers, Google is now rewarding websites who use SSL certificates to protect the information exchanged with higher rankings. Although it's a minimal bump right now, Google warns that it could be a bigger deal in the future.
Are you interested in adding an SSL certificate to your page? For information on pricing, contact us HERE.