Our client had been tracking with a Google Analytics profile for a number of years when they came to us for a redesign. When we launched the new site, we simply migrated the legacy tracking code and embedded it into the new site's templates. But due to a miscommunication, a new Google Analytics profile was created, unbeknownst to us.
Online marketing, and tracking, has become a renewed priority for the client so they were ready to roll up their sleeves and analyze years worth of data. Then came the "oh no!" moment.
While we were patting ourselves on the back for having the presence of mind for migrating the legacy tracking code, we learned that no one at the organization even had access to that Google profile. Sure, we could simply install a new code, but that would merely start the tracking process anew.
I'm used to companies like Google or Amazon being "too big" to solve these types of problems, but was pleasantly surprised how easy it was to regain access for our client. Here were the steps taken:
A snippet of my support chat appears below:
I was surprised a) that Chat support was even available, and b) by how courteous and responsive they were. I checked on my ticket two days later; another support rep fielded my request and I didn't feel I had to start from ground zero.
For years a common gripe with Google Analytics was the clunky, unforgiving ownership policies that forced companies to abandon their orphaned tracking codes. Those days are happily over!
Two minor points of confusion:
Hopefully this article helps a web developer in my situation, elevating you from zero to hero with your client!