One of the issues with online shopping is that customers will create a shopping cart but never actually complete the purchase. It’s difficult to figure out how to get people to want to commit to their purchase. Removing friction at checkout, better customer support, and offering incentives are examples of things that could get your customers to complete their purchase.
Remove Friction at Checkout
Removing unnecessary steps in the checkout process will help ensure a smooth transaction for your customers. It’s a good idea to make your checkout page just one page and to remove any unnecessary steps. If a customer feels like checking out is taking too long or is too complicated then they won’t finish the process. It’s also a good idea to give them as much time as possible, so that means not putting a timer on their checkout page that may force them to start over. If you simplify your page and remove as much friction as possible, then customers are more likely to checkout.
Better Customer Support
More than half of adult consumers will likely abandon a purchase if they can’t find an answer to a question they have, so it’s important to have quality customer support that can help people with their questions. This can be done through the use of a chat or a phone number they can call. If a customer is able to find answers to their questions and quickly, then they are more likely to go through with their purchase. This goes along with customer service too. Offering excellent customer service will make customers want to complete their purchase and return in the future.
This may be more difficult than it sounds because many businesses can’t quite afford to give things away. However, in the long run, offering your customers incentives will help your business grow quickly. You can offer things like coupons that come after your first purchase or free shipping over a certain amount. These are little incentives that don’t cost a lot and will eventually make your business more money than you lose in the coupon.
Getting more customers to commit to a web purchase doesn’t have to be as hard as it seems. It’s more doable than it sounds. Removing friction at checkout, better customer support, and offering incentives are just a few things that could get your customers to complete their purchase.
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