Bryant Park: Aligning online and real-life experiences

Accessing all that New York City life has to offer, in an intuitive website

Instantly familiar to any New Yorker, Bryant Park is one of the world’s busiest public spaces, featuring greenspace for gathering, free events, cultural programming, gardens, fountains, and more. It is located near many famous landmarks such as the New York Public Library, Empire State Building, Times Square, and Rockefeller Center.

In 2021, the Park selected Creative Arc for a full website redesign and complete build. The new bryantpark.org launched in early June.

Iconic park deserves a big online presence

Like the physical park that accommodates millions of visitors and thousands of events each year, the website needs to have an equally powerful online presence, effectively facilitate access and registration for activities and programs, handle high traffic—up to 179,000 monthly site visitors, livestream signature events such as New York City Opera performances, and maintain speed throughout it all.

"We have hundreds of free events in Bryant Park year-round, so it was very important to us to represent the complexity of our programming in a simple and seamless manner online, while also showcasing the magic and allure of the physical park. Creative Arc’s hands-on attention to our needs, technical know-how, flexible design, and strong collaboration made this vision a reality."

-Tricia Lewis, Bryant Park Corporation │34th Street Partnership

Updates that make a difference

To meet these goals, Creative Arc’s small, yet mighty team built a new site from scratch—reimagining what the site should accomplish and how it should look. Creative Arc’s efforts include:
Improving homepage load time by one second

• Fourfold increase in homepage mobile performance (measured by Page Speed Insights) 
• Achieving a performance score of 93 on the popular Things to Do page, which facilitates registration for activities and programs

Pleased with the Bryant Park online experience, the Park selected Creative Arc to update the 34th Street sister site—slated to launch in August.

Do you have a complex challenge that needs to make a big splash online?

Do you have a complex challenge in web design, development, or support? Let’s connect to talk about web solutions that will help you to exceed your goals. Contact us or schedule a time to talk through your ideas by phone.